Google Ads Management

The Interview

If your ad budget is going out and leads are not coming back, that is fixable. It starts with a free Zoom call, roughly an hour. No pressure, no pitch.

We cover:

• Your best customer: the job or order you want more of
• Your numbers: what a lead is worth and what you can spend
• Your service area: where the ads should and should not run
• Your history: what has already been tried and what it cost

The Proposal

You get a proposal that states the management fee, the recommended ad spend, and what we will build. Our minimum recommended spend is $1,500 per month because below that Google does not gather enough data to optimize. Once it is signed, we start.

The Audit

Before we spend a dollar, we find out where the old budget went and why it did not convert.

Key tasks include:

• Conversion tracking check: confirming what is actually being counted as a lead
• Search term review: the queries you paid for that had nothing to do with your business
• Competitor ad analysis: who is bidding against you and what they promise
• Landing page review: whether the page delivers what the ad said
• Account structure audit: campaigns, ad groups, match types, and negatives

The Plan

You get a build plan tied to your budget and your margins, not a template.

• First 30 days, Foundation: conversion tracking, negatives, and a clean account build.
• Next 30 days, Launch and Prove: run, gather data, and cut what does not convert.
• Final 30 days, Scale: put budget behind the keywords producing real leads.

The Work

We meet regularly to review cost per lead, not vanity metrics.

Each meeting covers:

• Performance review: spend, conversions, and cost per lead by campaign.
• Search term cleanup: new negatives added every cycle.
• Action list: tests to run and budget shifts to make.