B2B SEO Company in Durham, NC
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Case Study
National Manufacturer
#1 on Google for a brand new product line
Alfiniti, Inc.
- #1Google AI Overview
- #1Organic Google result
- 3 of 4Top Google results are Alfiniti or its trade press
- 5 monthsLaunch to first quote
The Challenge
Alfiniti is the largest aluminum tube manufacturer in North America. In 2026 it launched a new product: precision aluminum driveshaft tubing for driveshaft manufacturers.
The goal: put that product in front of driveshaft buyers nationwide, starting from zero search visibility.
What We Did
- Driveshaft tubing page: built and launched April 27, 2026, written for engineers and sourcing managers.
- Trade press campaign: press releases picked up by Modern Metals and Light Metal Age.
The Result
#1 in Google’s AI Overview and #1 organic for aluminum driveshaft tubing manufacturer searches. Alfiniti and its trade press hold 3 of the top 4 results.
Five months after launch, the page produced its first quote, and a driveshaft manufacturer reached out through the website.
That’s going to be for us maybe $30 million of business a year.
Steve James, Alfiniti, Inc., on one customer who found Alfiniti through the website
Our Roadmap to Building a National SEO Campaign
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The Interview
The Interview
If buyers outside your service area cannot find you in search, that is a national SEO problem and it is fixable. It starts with a free Zoom call, roughly an hour. No pressure, no pitch.
We cover:
- Your products: what you make and what you want to sell more of
- Your buyers: engineers, purchasing agents, distributors, OEMs
- Your territory: regional, national, or export
- Your budget and how you define a qualified lead
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The Proposal
The Proposal
Based on the interview, you get a proposal that spells out the work, the timeline, and what to expect. Contracts run a six month minimum because national rankings do not move in 30 days. Once it is signed and the deposit is paid, we start.
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The Audit
The Audit
Before we optimize anything, we find out where you stand against national competitors, not just the shop across town.
Key tasks include:
- Competitive gap analysis: who ranks for your products nationally and why
- Product and category page review: whether your pages match how buyers actually search
- Technical health: crawlability, indexing, and site speed at scale
- Analytics and Search Console setup: so every lead traces back to a source
- Specification keyword research: the alloys, tolerances, and part terms your buyers type
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The Plan
The Plan
You get a 30, 60, 90 day roadmap built around your products and your margins, not a template.
- First 30 days, Foundation: clear what is blocking indexing and rankings.
- Next 30 days, Launch and Prove: optimize the pages tied to your highest value products.
- Final 30 days, Scale: expand into adjacent product and application searches.
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The Work
The Work
We meet regularly to review what is producing quote requests and what is not.
Each meeting covers:
- Performance review: ranking reports, Google Analytics, and Search Console data.
- Lead quality check: which searches produce real RFQs, not just traffic.
- Action list: a clear set of next steps with owners and dates.
We help B2B manufacturers, distributors, and industrial brands capture high-intent search traffic, outperform national competitors, and build a predictable pipeline.
