Local SEO Services in Durham
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Case Study
Truck Service Center
#1 in the Map Pack across the Triangle for Cummins engine service
Lilley International
- #1Map Pack rank across the Triangle
- 6 monthsFrom start to #1
- 54Direction requests per month
- 15Phone calls per month
The Challenge
Industrial work truck sales were down across the board on supply chain and economic pressure. In a monthly strategy session we shifted focus to their Service Center in Raleigh, where the margins were.
Their most profitable service is Cummins engine repair, so the keyword that mattered was cummins engine service center in raleigh. They needed to be top of mind for every heavy duty and medium duty truck running a Cummins.
What We Did
This was not a Google Business Profile fix. It took the full stack:
- Separate GBP for the Service Center: created and fully optimized, apart from the dealership profile.
- Raleigh Service Center landing page: built to target the location and the repair keywords together.
- Dedicated Cummins repair page: a page about nothing but Cummins engine repair.
- Off-site signals: external mentions aligned to Cummins engine repair work.
- Internal linking: built up so the new pages inherited authority from the rest of the site.
The Result
Six months to #1 across the Triangle region for cummins engine service center in raleigh.
The #1 position in the Map Pack moved real numbers. The Service Center profile now averages about 54 direction requests and 15 phone calls per month, in a narrow and competitive market.
We have worked with BJ Bowen at Visibull for a number of years. She has done an outstanding job with web development incorporating ongoing updates. She has also helped significantly improve our Google presence with her efforts in local SEO. She is responsive and great to work with.
Jim Lilley, VP and Owner, Lilley International
Why Choose Us?
With Visibull, you’re not buying a cookie-cutter package of SEO deliverables.
You’re getting an experienced SEO professional who makes strategic decisions based on your current goals and what will actually move the business forward.
Meet the Senior Search Specialist behind the work.
How Our Local SEO Process Works
Five steps from a free first call to monthly progress reviews. Here’s what happens, what you get, and how long each step takes.
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The Interview
A straight answer on whether we’re a fit. Free · About 1 hourA no-pressure Zoom call to see if we’re a good fit, and whether local SEO is the right place for your money right now.
We’ll talk through:
- Your problems: what isn’t working today
- Your goals: how fast you want to grow
- Your budget: what makes sense to invest
- Your must-haves: what success looks like to you
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The Proposal
Clear expectations before you commit. 6-month minimumA written proposal that spells out exactly what to expect over the course of our contract.
- Commitment: 6-month minimum contract
- Start: work begins once the proposal is signed and the deposit is paid
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The Audit
Your baseline: where you stand today. First 30 daysBefore we change anything, we measure where you stand so we fix the right things first.
- Tracking: Google Analytics and Search Console set up and checked
- Audits: your website and online visibility
- Research: your audience, competitors, and keywords
- Rank tracking: SE Ranking for search results, BrightLocal for the Map Pack and Local Finder
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The Plan
A 30/60/90 day roadmap. First 30 daysA clear 30/60/90 day roadmap built around your goals, budget, and market. No cookie-cutter templates.
- First 30 days, Foundation: get the essentials in place and ready to perform
- Next 30 days, Launch and Prove: put the plan to work and start measuring results
- Final 30 days, Optimize and Expand: refine what works and decide where to grow next
- Depth: scales with your package
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The Work
A monthly strategy meeting and a clear action list. Monthly, from month 2Starting in month 2, we meet every month to review progress and set the next moves, so the work stays tied to your goals.
Each meeting covers:
- Goals check-in: have your goals shifted since last month?
- Performance review: ranking reports, Google Analytics, and Search Console data
- Objective assessment: what’s working and where to improve
- Action list: the month’s tasks, built for you, never cookie-cutter
Step 1 is free.
The Visibull approach to SEO is strategic, surgical, and designed to get qualified leads and increase sales.
Local SEO Packages
Every level gets the same process, the same tools, and the same levers.
The number of hours we put in each month determines how fast we get you there.
Foundation
"We need to show up in our own backyard. Slow & steady is fine."
Starting at $1,250 /month
Book a CallGrowth
"We want more of the map and we want to pick up the pace."
Starting at $2,500 /month
Book a CallFull Suite
"We intend to own this market. Time matters. Let's move."
Starting at $3,750 /month
Book a Call15 hours per month package also available. Six month minimum.
The levers we pull
Every tier has access to all of these. Nothing here is reserved for the expensive plan. Each month we meet for an hour, look at what the data is telling us, and decide together which levers to pull next. We do what moves the needle that month, not everything on the list every month.
- On-Page Optimization
- Technical SEO
- GBP Management
- Content Creation
- Audits
- Off-Site Optimization
- Citation Building
- Backlink Building
- Press Releases
- Conversion Optimization
- Click Thru Optimization
- Review Boost Strategy
- Advanced Schema Markup
- Reporting and Strategy Meetings
Not ready for a retainer? SEO Consulting is the entry point. Book a call, get a prioritized action list, and run the work yourself.
See SEO ConsultingWhat others have to say about Visibull's dedication to being the best SEO company in Durham...
Kyle Van Deusen
Stacey Watson
Libbie Johnson
Anne Coombs
Linda Timms
Garrett Nafzinger
Alan Sweet
Jim Lilley
What Local SEO Is and Isn't
Your website is the hub that ties every signal together. When they all agree, Google and AI tools can confidently recommend you.
Your website
the hub
Profiles & Listings
- Google Business Profile categories, services, posts, photos
- Map apps Apple Maps, Bing Places
- Directories & citations Yelp, BBB, Chamber of Commerce
- Industry listings trade associations, niche directories
Reviews & Mentions
- Reviews Google, Facebook, Yelp, industry sites
- Social media Facebook, LinkedIn, Instagram, YouTube
- PR & press coverage press releases, news features
- Links & local mentions community groups, partners, associations
Local SEO is
Visibility in local search: Google’s Local Map Pack, AI Overviews, AI referrals and local organic search results.
Local SEO isn't
Simply optimizing and managing your Google Business Profile.
Your business won't show up in the Local Map Pack if your website and other online signals don't support it.
Local SEO is
Every signal working together: the symbiotic relationship between your website, Google Business Profile, citations, backlinks, social media and more.
We sift through all of it for you to increase your exposure and get more local leads.
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