Leads-Driven, Fresh Web Design in Durham

Website Discovery Interview

First, we’ll ask a lot of questions. Some may seem dumb, but we’ve honed our interview questions to extract the kernels needed to fully understand your target audience, dial in on your unique value proposition, and create a website that works to achieve your business goals.

When you choose to work with Visibull, you won’t be directed to fill out a bunch of forms or asked to write the content for your site. (If you can write good, SEO-friendly content AND take care of all of your responsibilities for the business, then you, my friend, are a rare breed.)

As has been said many times in this website, we’ll take care of everything. Your job is to have the interview and then approve and discuss the work that’s presented to you.

Delivering the Plan

In Step 2, we’ll start delivering. If you need a logo, branding, taglines, etc., that process will start here. If not, we’ll get the website aesthetics firmed up with colors, fonts, and a general style guide.

While that’s in the hands of the designer, we’ll perform keyword research, competitive analysis and audits of your current online presence. Armed with the information we uncover through this research, we’ll create a solid content outline and plan for the build.

The content outline may not sound as exciting as design, colors, and fonts, but it’s actually the single most important aspect of planning a successful website. It includes essentially a table of contents for the website as well as an outline for each page — including images, media files, forms, questionnaires, or any other type of functionality requirements. The content outline will also address whether or not the site should be built in phases, what should be completed in each phase and the timeline for each phase.

At the end of Step 2, you’ll have signed off on the website aesthetics and the content outline.

Wireframes

In Step 3, we’ll develop wireframes as a way to visually represent the content outline and functionality. Most of the time, it’s easier for clients to see how everything comes together when the wireframes are presented.

At the end of Step 3, you will have signed off on the wireframes and now we’re ready to start development

Website Design Proof

In Step 4, Website Content Creation, Web Design, and Web Development all tag-team off each other and work in tandem to bring this plan to life.

Your first peek will be of the home page because we know that talking about all of these things separately and in the abstract makes it difficult for most clients to really get the full picture of how it’s all going to look and feel.

This is why we take the time to present the home page and get your feedback before moving on to other pages. We want to be absolutely sure you’re 100% on board before we move on.

Performance & Search Connection

At this point, you’ll have a proof of your website. While you’re reviewing everything, we’ll be running performance tests and connecting to Google Analytics and Search Console.

Launch

Once you’ve signed off on the website, we’ll finalize the technical optimization for fonts, images, scripts and the like to make sure your website loads very, very fast.

Then we’ll have another round of rigorous testing with fresh eyes and push the site live.