Local Services Ads Management

The Interview

If you are paying for Local Services Ads leads that were never a fit, that is fixable. It starts with a free Zoom call, roughly an hour. No pressure, no pitch.

We cover:

• Your services: which job types you want and which you do not
• Your service area: the zip codes worth paying for
• Your licensing and insurance: what Google Guaranteed will require
• Your budget and what a booked job is worth

The Proposal

You get a proposal covering the management fee, the verification work, and the weekly budget we recommend. Once it is signed, we start the Google Guaranteed process, which is usually the longest part of the timeline.

The Audit

Before we spend anything, we make sure the profile can actually win the placement.

Key tasks include:

• Verification status: license, insurance, and background checks current and on file
• Job type mapping: turning off the categories that send you the wrong calls
• Service area review: trimming zip codes you do not want to drive to
• Review profile check: LSA ranking leans heavily on review count and rating
• Past lead dispute review: what you were charged for and should not have been

The Plan

You get a plan built around booked jobs, not lead volume.

• First 30 days, Foundation: complete verification and get the badge live.
• Next 30 days, Launch and Prove: run the ads and dispute every bad lead.
• Final 30 days, Scale: raise budget in the areas producing booked work.

The Work

We meet regularly to review which leads turned into jobs and which should not have been charged.

Each meeting covers:

• Lead quality review: booked jobs against total charged leads.
• Dispute log: every bad lead submitted for credit.
• Action list: review generation, budget, and service area adjustments.