Press Release Services
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Step 1:
We start by understanding your business, your milestones, and the story worth telling. This free Zoom meeting is where we identify what makes your business newsworthy — launches, events, achievements, expertise — and which regional outlets, chambers, and business digests are the right fit for your audience. By the end of the call, we’ll both know the angle that gets you featured.
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Step 2:
Targeted press release crafting and distribution. A press release only works if it’s compelling and it lands in the right hands.
Key tasks include:
- Newsworthy Angle Development: Shaping your news into a story journalists and editors actually want to publish.
- Press Release Writing: Crafting a professional, on-brand release built to earn coverage and backlinks.
- Targeted Distribution: Getting your release in front of relevant local and regional media outlets for maximum exposure.
- Local Outlet Focus: Prioritizing the regional news, chambers of commerce, and business digests that matter to your market.
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Step 3:
Opportunity monitoring and expert positioning. Authority isn’t built on a single release — it’s built by consistently showing up as the go-to source.
Key activities include:
- Source Opportunity Monitoring: Watching for chances to position you as an expert when journalists are seeking sources.
- Expert Positioning: Pitching your expertise to enhance your brand visibility and authority.
- Media Relationship Building: Cultivating connections with local journalists and outlets for ongoing coverage.
- Brand Visibility Growth: Steadily expanding the audience that knows, recognizes, and trusts your business.
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Step 4:
Website authority building and performance tracking. Every placement should do double duty — exposure and SEO value.
Key activities include:
- High-Quality Backlink Acquisition: Earning reputable backlinks and mentions that strengthen your site’s authority.
- SEO Contribution: Channeling press coverage into measurable improvements in search performance.
- Backlink Monitoring: Tracking the links and mentions your releases generate.
- Transparent Reporting: Clear reporting on coverage earned, backlinks gained, and visibility growth.
The Visibull approach to press releases is strategic, relationship-driven, and built to turn coverage into real authority and better search rankings.
The Visibull approach to SEO is strategic, surgical, and designed to get qualified leads and increase sales.
