Google Analytics Setup Services

We start with consultation and strategy development. This is where we engage with you to understand your business objectives, your target audience, and what success actually looks like online. Together we identify the Key Performance Indicators (KPIs) that best measure your performance against those goals — and if you have an existing setup, we audit it to find gaps, inaccuracies, and opportunities for improvement.

Account structure, configuration, and technical implementation. This is the foundation — and getting it right from the start saves countless headaches down the road.

Key tasks include:

• Account & Property Setup: Creating or accessing your GA account with a proper structure that follows best practices.
• View Configuration: Setting up a raw data view, a test view, and a master view so your data stays clean and protected.
• Tracking Code Installation: Installing the GA4 tracking code across your site — manually, via CMS plugin, or through Google Tag Manager for advanced needs.
• Cross-Domain Tracking: Configuring tracking across multiple domains so user sessions stay intact.
• Subdomain Tracking: Accurately attributing traffic across your main domain and every subdomain.

Advanced configuration and data integrity. This is what separates a useful analytics setup from a pile of meaningless numbers.

Key activities include:

• Goals & Conversion Tracking: Tracking the conversions that matter — form submissions, purchases, calls, and more.
• E-Commerce Tracking: For online stores, capturing transactions, product performance, and shopping behavior.
• Event Tracking: Capturing interactions that don’t load a new page — video plays, downloads, and outbound clicks.
• Custom Dimensions & Metrics: Building data points specific to your business for deeper analysis.
• Filters & Data Quality: Excluding internal traffic, spam, and irrelevant data so your numbers stay accurate.
• Channel & Content Grouping: Customizing groupings to reflect your real marketing efforts and content types.

Integration, reporting, and ongoing support. Data is only powerful when it’s connected, visualized, and understood.

Key activities include:

• Google Product Linking: Connecting GA with Google Ads, Search Console, and more for a holistic view.
• Third-Party Integrations: Linking CRM, email marketing, and social platforms for a complete data picture.
• Custom Dashboards & Reports: Building reports that surface the metrics most relevant to your goals.
• Audiences & Remarketing Lists: Defining audiences and building remarketing lists for use in Google Ads.
• Training & Documentation: Teaching your team how to read the data, plus full documentation of your setup.
• Ongoing Analysis: Optional ongoing services to interpret data, surface insights, and recommend improvements.

The Visibull approach to analytics setup is thorough, accurate, and built to turn raw data into decisions that grow your business.